This is the main privacy policy for the Rhyvers. It applies to all our Sites, and brands, but some of them may publish additional or alternative notices, in which case those take precedence.
In summary, depending on your relationship with us, we’ll use your personal information:
As needed to provide our content, for example articles, poems, paintings, administer subscriptions and other products and services we might offer.
To provide the interactive features of our Sites, such as commenting, discussion forums and competitions
To display advertising on our magazine that is more likely to be relevant to you, and to participate in online advertising networks by sharing information about the kinds of people who visit our Sites, in order to help us to fund those Sites and keep the majority of them free to access. Information gathered in this way does not identify you by name.
To manage our business and to comply with the law.
This Privacy Policy, which covers all of your personal information whether collected online or offline, including by telephone or where you write to us, together with our Cookie Notice and any Site-specific notice, provides more detail on those activities and explains your rights and how to exercise them.
For all of our Sites, and services, Rhyvers is the data controller of the personal information that we gather about you. You can always contact us with questions or concerns about your privacy by emailing us at editor@theRhyvers.org
Information that we collect and process about you includes:
Personal and contact details you have provided to us, such as your name, email address or postal address, for example when you register on a Site or to receive a newsletter, enter a sales promotion or competition, or at an Event, or where you have agreed to receive marketing materials from us or third parties.
Information you have provided when you obtain products or services from us or enquire about those products or services;
Information included in any communications between us or which you provide in any post on any Site or any information collected when you participate in any poll or quiz or obtained via social media or which is publicly available;
Information about your use of third party products or services or from third parties who we may use to operate certain aspects of our business;
Information obtained if we carry out a credit search at a credit search referencing agency;
Information we buy or obtain from third parties, including marketing lists; and
We also collect information from cookies on your devices and this includes information about your IP address, MAC address and other identifying information, information about your devices, including your location, from third party advertising networks and how you use our products and services.
We want to offer you content, products and services which is beneficial for you. We may use and permit others to use your personal data as set out below.
We may use information about you to provide and manage the products and services you have subscribed to or purchased and the content you provide to our magazine and website, to help us customise our magazine, products or services for you, to personalise your visits to our Sites, to help us to choose products and services we think will interest you, for market research and to improve the usefulness of our Sites, products and services.
We also use your personal data to contact you, including notifying you about changes and updates to products or services, to evaluate the performance of our magazine and website, products and services and to develop new products and services.
We may use your information for the management of our business and improving the operation of our business and that of our business partners, to assess our internal processes and carry out financial checks.
We may monitor, record and store records of calls, email, text messages, social media messages, in person meetings and other communications where permitted by law and we’ll do this where the law requires it, or to comply with regulatory rules, to prevent or detect crime, for evidential purposes, in the interests of protecting the security of our communications systems and procedures and for quality control and staff training purposes.
We may use your data to comply with legal and regulatory obligations.
We may make use of your personal information for direct marketing activities, or supply this information to third parties for their direct marketing activities, with your consent or as permitted by law. By direct marketing activities, we mean the communication directly to particular individuals (by e-mail, post or telephone) of any advertising or marketing material.
Where we’re relying upon your consent to process personal data, you can withdraw this at any time by contacting us at
Information about you helps us sell advertising to businesses of products and services relevant to you so that we can continue to fund these through advertising and you can continue to use the majority of our websites for free.
We may analyse your data, including whether or not you open a newsletter or click on links, and analyse data, gathered thorough our websites and advertising partners, including by analysing your data in aggregated form into categories (known as segments), to help target offers to you that we think are of interest or relevance to you.
We may disclose details about the use of the Sites to other businesses e.g. to demonstrate patterns of use to advertisers and others. The information we pass on will be anonymised. We compile anonymous records of user trends which we may make use of ourselves or pass to our associated companies, including advertising networks.
We share information as needed with our third party service providers and partners, to our team at Rhyvers, as part of providing and administering our products and services or operating our business or as set out below.
We will disclose your information and co-operate with appropriate bodies and authorities in good faith where we are required to by law, a court order, a regulatory authority, or otherwise, including with the police, trading standards, and regulatory authorities or other relevant authorities.
We may share information about you with credit reference agencies.
We may also share information to facilitate the sale of one or more parts of our business, including if we are approached by a potential buyer or the restructuring of one or more parts of our business and with auditing organisations such as the Audit Bureau of Circulation
We collect information about you automatically when you visit our Sites by using cookies (small text files) and other tracking technology.
In general, we keep your personal information for as long as we need it for the purpose for which it was collected, plus a short additional period in case of problems. How long we keep it therefore varies according to the type of information it is and why we have it, and will range from a few days or weeks to, in some cases, several years. We have established a full data retention policy, and can provide further information on request.
Rhyvers is a delightful portal unlike any other. It offers a complete sensory experience, pulling you in the undercurrents of its surprising twists and turns. The minute you touch its electric waters, you get swept into its rapids of breathtaking Art, Culture, Tourism and you shall come again and again to surf on it's ever evolving journeys. We shall splash you with true waves of inspiration every single day from our end.